Digital Standees vs. Traditional Signage: What Works Best for Your Brand?
Digital Standees vs. Traditional Signage: What Works Best for Your Brand?
Introduction
Signages are a very powerful tool today, especially when it comes to position your brand in your target market. But with this new wave of digital standees, brands are now facing a choice—do we stick to the traditional signage or upgrade to digital displays? This article will try to break down the benefits, differences and what works best for your business.
1. What is Traditional Signage?
Traditional signage includes banners, hoardings, posters, and static display boards. These were introduced into visual merchandising and retail decades ago and have been around since then.
Pros :
✔ reasonable and cost effective
✔ doesn’t need maintenance
✔ High durability
Cons:
❌ Once printed, cant be changed
❌ wear and tear is more
❌ not dynamic/interactive
2. What are Digital Standees?
Digital standees are digital (LED or LCD) screens that display interactive content such as videos, animations, and advertisements. Retail stores, malls, airports and events operating at medium to large scale magnitude mostly prefer such digitalized version to market more dynamically.
Pros:
✔ motion graphics is compelling to viewers
✔ instant updates and changes
✔ interactive elements, user interactivity is high
✔ tracking user activity for better insights
Cons:
❌ initial cost is high
❌ Requires electricity and maintenance
❌ content creation is digital
3. Which One Works Best for Your Brand?
To decide whether one should go with a digital standee or a traditional signage, one should have clarity about their business type, marketing
budget and goals. Short-term promotions? → Traditional signage proves to be cost-effective.
High-engagement marketing? → Digital standees provide a better ROI.
Retail stores, shops, malls or events? → Digital standees are more impactful. Going local or with billboards? → Traditional signage are relevant.4. Future of Signage: Best of which world?
What’s the best solution then? The approach to smartly decide is to not having to decide in the first place. A brand can make use of both kinds of signages based on the requirements. For example, using traditional signage for long-term branding and digital standees for flexible, interactive campaigns.
Final Thoughts
Both digital standees and traditional signage are useful and relevant in the marketing space. If you want more user engagement, you can move forward with digital signages as they are more interactive and provide real-time updates. Although, for a more cost-effective point of view, traditional signage still holds value.
Want to upgrade your store and promote your services via signage? Contact Hammer for custom branding solutions that make an impact!
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